-- About us

A re-invigorated middle class starts with software SMEs can actually afford.

Arrowsoft exists to give micro, small, and medium businesses in the Philippines and the US the same quality of software that used to be reserved for enterprises with enterprise budgets.

-- Why we Exist

Our vision & mission

-- Our Vission

A thriving national economy, built SME by SME.

We envision a re-invigorated middle class through the rise of SMEs, empowered by software that’s effective and genuinely accessible, not just affordable on paper.

-- Our Mission

Affordable, quality, tailor-fit tech.

To be a leading provider of affordable, quality, tailor-fit tech solutions to SMEs in the Philippines and the US, built around how each business actually works.

MSME

Our core target market, PH & US

Tailor-fit

Our approach to every engagement

Pay-per-use

Our pricing philosophy

-- Where we Work From

One team, two time zones

Philippines | Mandaue City, Cebu

Main Production Location

Our Philippines-based engineering team: sprint delivery, product development, and technical support run out of Cebu. This keeps build costs lean without cutting corners on quality.

United States | Logan, Utah

Sales, Support & CSM

Our US-based sales and support team ensure that US and north american clients are guaranteed by our US presence.

-- How we work

Our core values

MERITOCRACY

Rewards where rewards are due.

UNRESTRICTED ACCESS

Accessible Products
Flat organization

SOCIAL SUSTAINABILITY

Community responsibility
Nation-building

COLLABORATION

Open and Embracing Culture
Mutual-Benefit

LEAN MINDSET

Small
Simple
Sustainable

EXCELLENCE

Continuous Learning, Continuous Development
Accessible and Adequate

-- Our Core Values​

MERITOCRACY

Rewards where rewards are due.

UNRESTRICTED ACCESS

Accessible Products
Flat organization

SOCIAL SUSTAINABILITY

Community responsibility
Nation-building

COLLABORATION

Open and Embracing Culture
Mutual-Benefit

LEAN MINDSET

Small
Simple
Sustainable

EXCELLENCE

Continuous Learning, Continuous Development
Accessible and Adequate

Meritocracy

Rewards where rewards are due.

Unrestricted access

Accessible products, flat organization.

Social sustainability

Community responsibility, nation-building.

Collaboration

Open, embracing culture, mutual benefit.

Lean mindset

Small, simple, sustainable.

Excellence

Continuous learning, continuous development.

589198859_122271485696028860_8955015530119399343_n

Started in Cebu, built for two markets at once

Founded in 2023 amid widespread tech industry layoffs, Arrowsoft has one goal: to help small and mid-sized businesses in the US and Philippines compete with major industry leaders.

Operating on the principle that technology should adjust to a company’s needs rather than force rigid workflows, the firm provides custom development, web management, and modular SaaS tools where clients only pay for the features they utilize.

Supported by five scalable pricing models, ArrowSoft delivers flexible, budget-friendly software designed to grow alongside its users and level the competitive landscape.

-- Leadership

Who's steering the ship

Joshua Baz

Founder & CEO

Joshua Baz

Founder & CEO

Joshua Baz

Founder & CEO

Joshua Baz

Founder & CEO

Meet our team

See what tailor-fit, pay-per-use software looks like for your business.